Importance of Social Media during VS fashion show

I don’t know about anybody else, but I know that it is safe to say that between 10pm and 11pm on December 10th, roughly 80-90% of my twitter homepage was full of tweets related to the Victoria Secret Fashion Show. This is not me complaining about that at all, in fact I may have contributed a few of them also. It probably helps that I also follow Victoria Secret on twitter so they gave a ton of updates throughout the show and released many pictures of the models on the run way. So besides the fact that #VictoriaSecretFashionShow basically took over twitter for a little bit last night; I thought it was very interesting that during the show there was actually brief interviews of some of the angels talking about their interactions on social media websites. Many of the models agreed that using social media was very important in their jobs and that it was a great way to get out there to sell their image and their brands. One model even said that she almost never goes 3 or 4 minutes without checking her phone. They all have twitter and instagram accounts and some of the models have millions of followers and receive millions of likes on their pictures. After tonight, they probably have even more. Before, during, and after the fashion show the “angels” and the VS twitter account post sneak peaks and behind the scenes pictures that only excite their audience even more! Using social media is definitely to their advantage, especially on the night of the fashion show. All of the comments might not be positive, but most of them are, and hey, at least people are talking about it.

Negativity on Social Media

Logging into my twitter account this morning after class was a perfect example of what I want to talk about today. I saw tweets from the accounts that I follow that said “Im hungry”, “I want to play gta”, “I want to go home”, “Im tired”, “All I want to do right now is go back to bed”, “I don’t want to go to chem”, “I’m not gonna make it through 2 classes without my chapstick…”, along with many more. This is not out of the norm, especially for a Monday morning. Twitter, and other social media sites, are such easy and accessible ways for people to say whatever is on their mind at that split second, whether it is actually thoughtful content, or a random complaint they have at the time that they feel people should know about.  I, at one point, was also a member of this group that tweeted random complaints, but after a short while of having an account I realized that so much of this was going on and I did not enjoy reading this information from other people. So who cared if I was tired or did not want to go to class? The answer is probably nobody. So I made it a point to myself to not post negative comments or complaints on my account because I did not want to be a part of this problem,

We can also see this idea in action by the fact that so many businesses have facebook and twitter accounts. Often times they have representatives who monitor these accounts to answer customer complaints. No business wants negative feedback all over twitter because that could affect sales or services, so they answer customer’s complaints publicly, right online. This has also just become another way for people to complain about something they might not like while also getting in contact with the business.