I don’t know about anybody else, but I know that it is safe to say that between 10pm and 11pm on December 10th, roughly 80-90% of my twitter homepage was full of tweets related to the Victoria Secret Fashion Show. This is not me complaining about that at all, in fact I may have contributed a few of them also. It probably helps that I also follow Victoria Secret on twitter so they gave a ton of updates throughout the show and released many pictures of the models on the run way. So besides the fact that #VictoriaSecretFashionShow basically took over twitter for a little bit last night; I thought it was very interesting that during the show there was actually brief interviews of some of the angels talking about their interactions on social media websites. Many of the models agreed that using social media was very important in their jobs and that it was a great way to get out there to sell their image and their brands. One model even said that she almost never goes 3 or 4 minutes without checking her phone. They all have twitter and instagram accounts and some of the models have millions of followers and receive millions of likes on their pictures. After tonight, they probably have even more. Before, during, and after the fashion show the “angels” and the VS twitter account post sneak peaks and behind the scenes pictures that only excite their audience even more! Using social media is definitely to their advantage, especially on the night of the fashion show. All of the comments might not be positive, but most of them are, and hey, at least people are talking about it.
Modern Life in Social Media 