Image editing techniques have been utilized to create illusions in photographs to depict a certain image for years. Photo manipulation aids in conveying a certain emotion in a photograph and I believe the one I posted is clearly an example of this. The man smoking the cigarette is obviously not fading away into smoke but the illusion that he is really resonates with the people witnessing the image. We are faced with the reality that smoking is detrimental to the body and that it slowly kills people, leaving hollow shells of what they used to be. The illusion is beautifully crafted and executed to exact a certain emotion from the consumer and in the end truth really does kill.
Modern Life in Social Media 